Some of you may have wondered why SoulTone Pickups has been less active on our Social Media platforms lately. As a proud Canadian company, SoulTone Pickups is deeply committed to upholding the values and principles that define our nation, including respect for national sovereignty and the importance of fostering collaborative international relationships. In light of the recent political climate where the American administration has taken a stance perceived as hostile toward Canada, we have chosen to reevaluate our presence on certain social media platforms. These platforms, dominated by what some call an American “Tech Bro” oligarchy, have shown support for policies and rhetoric that compromise the autonomy and dignity of Canadian interests. As a result, our decision to step back from these platforms is rooted in our dedication to align our business practices with our core values and to stand in solidarity with Canadian sovereignty.
We believe in the power of technology and social media as tools for connection and community. However, it is crucial that these tools operate in a manner that respects the political and cultural landscapes of all nations involved. While we explore alternative avenues to engage with our valued customers and community, we want to reassure you that our commitment to quality and service remains unchanged. We are grateful for your understanding and support during this transition and look forward to more authentic and meaningful ways to connect with you that are consistent with our ethos as a Canadian company.